Durex Brand Ad. Global TVC
Directed by Agustín Alberdi
Sudafed, Breathe Again.
Western Union wanted us to pitch for their business, but had a tough brief.
They advertise in over 200 countries and languages and told us “we’ve literally bought every single stock photo that represents people and cultures from around the world”.
They were looking for a cheap solution that could easily be adopted to their many markets. They wanted to advertise mainly on online banners with straight product messages and benfits.
So I found a way of making that a fun thing and quite pleased with the solution I thought of for them.
We didn’t win the pitch, but here’s a link to what they’re actually running now…I think you will notice some similarities!
Press & Poster for the Persil 'Dirt is Good' Campaign.
My second ad for the Durex campaign was still based on the concept of ‘sex so good nothing else matters’, but was specifically about Durex lubes.
This was an idea that was made from scratch. We were responsible for creating the concept, end line and writing and filming the ad.
If you replace snacks through out your day with Special K cereal bars you will be (perhaps a little too) ready for the swimsuit season...
Another TV ad I made for Special K.
Get a free Yoga DVD instructed by Howard Napper with every pack of Special K.
Galaxy Chocolate & Sex in the City
To celebrate Galaxy sponsoring the Sex in the City Movie, we build the New York Skyline in chocolate and photographed it for press and outdoor.
I also created this TV spot, with Wendey Stanzler, the director of the real Sex & The City TV show.
As part of the promotion I also made a TV spot directed by Wendey Stanzler, the director of the actual TV show.
'Do you have what it takes?'
It takes a lot to be a teacher. Knowledge, commitment, but most of all courage. So wecreated a campaign that was as brave as thepeople we were trying to recruit. Featuring real students, real schools and real challenges, it was a courageous approach that tackled recruitment in an honest yet hopeful way.
Sadly, it didn't win the pitch. But it did win the hearts of everyone in the room.
Street art blog: http://infomotor.blogspot.com/
Mullen Lowe London
Senior creative art director
April 2018 - Present
Brands: Danone, Amazon Prime, Dunelm, Post Office, Western Union, British Heart Foundation, NHS, Sloggi, TRESemme, Harley Davidson and many more.
Analog Folk, Cheil UK, McCann London, JWT London, Edelman, Sapient Nitro and many more
Freelance senior Creative
March 2014 - March 2018
Brands: Persil, Nivea, Becel, Whole earth peanut butter,
Creative Art Director
April 2011 - February 2014
Brands: Durex, Vanish, Clearasil, Air Wick, Nurofen, Strepsils and many more.
Creative Art Director
2008 - 2010
Brands: Skittles, TWIX, Play Station, Galaxy chocolate, Haagen-Dazs, etc.
2006 - 2008
Brands: HSBC, Kellogg’s, Kit Kat, Vodafone, Sudafed, Andrex, B&Q, Rimmel etc.
Watford copywriting & art directing course · (2004 - 2005)
Barnet Southgate College HND Graphic Design 2002-2004